Origin Story

Our founder and original formulator Carol Priest has had a natural affinity to creating from plants since her earliest memory. As a young girl she was drawn to creating from the earth. Yes; we know it sounds terribly clichéd but it is the truth. As a young adult she went onto receive a formal education in Chemistry and work as a pharmaceutical chemist.

Troubled with bad acne as a young woman, she found skincare with synthetic chemicals to be either ineffective, if not harmful to her skin. Desperately trying to find a way to solve her own skin issues she was elated when on a trip to the UK she discovered a few chemists that made natural skincare. Since then she has made it her life’s work to provide women with natural skin and body care.

She went onto found our sister company Carol Priest Natural Cosmetics, from her lounge. She would do all the formulating, marketing and sales, while her husband Richard would produce the products. Carol had found a way to combine her natural love of the earth and her education as a chemist to do what she was born to do.

For Carol the next goal was to develop a range that would achieve the highest organic composition possible and be accessible to women everywhere. Her 28 years as a chemist and formulator, combined with her experience with Carol Priest Natural Cosmetics put her in just the right place to form such a skincare line, and thus Plantae was born.

Things fell into place naturally when Carol set out to find a team of investors; most of whom are right here in the Nelson area. We are owned by a board of Nelsonites that believe in organics and the healing power of plant kingdom.

With hard work and determination we continue to spread our belief in the health benefits found in nature holistically and organically. We have 45 stockists in our home country of New Zealand and distributors in Hong Kong, Mainland China, Taiwan and Vietnam.

The story continues to unfold as more healing plant extracts are discovered and we create more products to give women healthy, beautiful and natural skin.

Core Values

Health and Well-being of Women World Wide

We are here because we believe in the transformative power that organic botanies can offer. By using these in a cosmetic form we offer women the opportunity to heal from the outside in, through treatments found only in the plant kingdom. We want to spread our products world wide not just for commercial gain but to improve the health and natural beauty of women where organics may be less easily attainable.


We will always keep our price points at a level that is fair, we will not inflate our prices simply for higher profit. We are focused on spreading the health and beauty benefits of organic skin care to as many people as possible.

A Great Love For Botanics and The Earth As A Whole

Our organization has a profound love for the natural world and what it can do for human health. We will do our very best to make sure our ecological footprint is minimal, that our products remain majority plant based, and will always look for new ways to reduce waste. Our passion for the earth and all its living beings – plants and animals alike is expressed through our products and their healing potentials.

You Can Make Money Without Doing Harm

Organics and sourcing the best most responsibly collected and produced raw materials will always be part of our manufacturing process. We will always be honest and completely transparent with our customers about our practices. Our staff will be treated with respect, compensated fairly and we are committed to making Plantae an employer of choice. Our customers and our employees are important to us and we can be commercially viable whilst still valuing them. We can have effective products while maintaining our integrity.


We will always be honest with the public about the operation of Plantae. This transfers over to our business culture; we work diligently to ensure that our work place culture is conducive to open and honest dialogue and supporting one another as colleagues.